“The debut Alpha Media Programming Pop-Up, a two-day learning forum, opened Tuesday night in Portland, OR, with 50 Alpha Content Directors from around the country gathering at The Porter Hotel’s Xport Bar & Lounge. A rooftop cocktail party to celebrate the event featured artists Mike Posner and Ocean Park Standoff.
Getting down to business, the Wednesday and Thursday #AlphaPopUp Programming is aimed at programming and content directors throughout the radio group, with tutorials and discussions to motivate and educate brand leaders by providing interaction with and information from top industry executives and “celebrity influencers.” Meetings and presentations were held in the Alpha-owned theater located at the corporate offices in Portland.
The agenda includes nationally syndicated morning show Brooke & Jubal, syndicated personality Steve Harvey, Promotions Guru Paige Nienaber and a look at corporate culture from Nike Brand Ambassador Steve Bence, along with several meetings with record label and music management executives from RCA, Columbia, Epic, Republic, In2une and Hollywood. Session topics include integrity/leadership, capturing attention, creating a “just do it” culture, strategies to upgrade imaging and ad copy, and talent coaching.”
All photos © Paul Grupp.